Whiplash
Spring 2021
Student Project
Board Game Packaging Design
Packaging Design, Logo Design, Layout Design, Illustration
Team GRAPHIX Nona Burkhanova, Robin Huang, Lloyd Smedbron, Abel
Challenge Gray Matters Games created a new family board game. Our task was to design the box packaging that would appeal to children and adults, ages 6 and up. The main feature of the game is the canon that shoots whip cream at the players. Along with the box art, we worked on the instructions booklet and the game cards.
Solution We've decided to incorporate a steampunk theme into the design while keeping it bright and lively to appeal to the younger audience. The GRAPHIX design team worked together to come up with the best solution for this project and our design was approved by the staff at Gray Matters Games.
Box Mockup
Logo
STEP 1
Sketches.
We collaborated to create a logo that was fun but still legible and in theme with the main point of the game, which is whip cream. The final logo was designed by our team member Robin Huang (@robiidesign).
STEP 2
Designing the packaging.
The packaging was designed in a steampunk style, with a fun and and lively layout. The color palette is eye-catching yet simple. We illustrated all the art to show what the game is about and explain how the game is played. The playing cards were designed to be rectangular with rounded corners for easier handling. The type of playing card is differentiated by colors and illustrations. The instruction booklet layout is simple and easy on the eye, and incorporates illustrations to tie with the rest of the game art.
Playing Cards Mockups
