Zero Gravity
Spring 2021
Student Project
Web Design
Logo Design, Illustration, Website Design, Website Mockup
Challenge This project was to design a website of our choice and create the brand. This is a made up company inspired by SpaceX.
Solution To make space travel booking more user friendly, the website offers information about space travel and ways to book the next adventure. The site is user friendly and easy to navigate. Where space travel may sound like something difficult and complicated to achieve, the website's clean layout and navigation makes it easy to find the required information.
Website Mockup
Logo Sketches
STEP 1
Logo design.
I came up with the name Zero Gravity after going through multiple different words and phrases associated with space and space travel. Zero Gravity is now the name of this made up company that specializes in space travel and offering easy to book adventures. The logo design is simple and memorable, it gives the feeling of safety and ease with it's simplicity and the oval shape surrounding the san serif type.
Logo Sheet
STEP 2
Identifying the target audience.
To successfully design the website it was important to consider its users. My target audience was primarily adults that have a passion for travel and do not hesitate to spend more for a one in a lifetime experience. A demographic that is able to withstand a long journey into outer space.
User Persona
STEP 3
Designing the website.
Website Prototype
Home Page
Plan & Book Page
