Mayiz
Spring 2021
Student Project
Web Design
Logo Design, Illustration, Website Design, Website Mockup
Challenge This project required a website design for an Uzbek restaurant. The website needed to be user friendly, to easily navigate the restaurant info as well as the menu and photo gallery.
Solution To create an easily navigated page I decided to design it a one page website. Each section is clearly labeled, and for a faster access to a certain section, the page also contains a navigation and a back to top button. The menu is condensed into tabs, to make it easy on the eye, and save the user from constant scrolling. It was important to keep a simple and minimal layout but also keep the traditional look of the Uzbek restaurant.
Website Mockup
Brainstorming
STEP 1
Brainstorming and identity design.
Since I had the freedom to choose the type of website I was going to design, I decided to design a website for an Uzbek restaurant. Inspired by my background, and my love for my culture, it was an obvious choice. Creating a name and the overall brand for the restaurant was a fun but challenging task as there are numerous Uzbek restaurants out there with unique names.
The logo is inspired by the Uzbek culture and it's traditional patterns and ornaments. The mandala like design is simple yet detailed to create a high end restaurant atmosphere.
Logo Sketches
Logo Sheet
Bobo illustration
Logo
STEP 2
Identifying the target audience.
To successfully design the website it was important to consider its' users. My target audience were primarily Chicago residents. Those who have migrated to the USA, and miss their home and Uzbek cuisine, as well as those who are passionate about discovering new cuisines and trying new food.
User Persona 1
User Persona 2
STEP 3
Designing the website.
Website Prototype
Website Main Page
