Banzai
Fall 2020
Student Project
Brand Identity | Ad Campaign
Identity Design, Logo Design, Layout Design
Challenge This project was to create a brand identity and an ad campaign for a Hawaiian surf and skate shop named "Banzai" (a fictional company). The company is in Haleiwa, North Shore of Oahu. Selling surfboards and skateboards, Banzai is a family owned business that wants to be recognized among young adults and create a presence for themselves. Along with creating the brand identity, the logo was applied in a magazine ad.
Solution Designing a memorable and simple brand identity was important to create a strong presence for the brand. The print add gives off a welcoming and fun mood.
Magazine Ad Mockup
Logo Sketches
STEP 1
Logo design.
The logo was inspired by a sunrise, warm colors have a welcoming feeling. The text was hand-lettered into a shape of a rising sun.
Logo Colors
Logo Sheet
STEP 2
Identifying the target audience.
To successfully design the brand identity it was important to consider the target audience. The target audience consists of young adults, locals, that are looking for new experiences. Wanting to find a new hobby or try something different. As well as professional surfers looking for unique custom gear.
User Persona 1
User Persona 2
STEP 3
Print ad.
Magazine Ad Mockup
Magazine Ads
