Squeeze
Spring 2020
Student Project
Brand Identity
Identity Design, Logo Design, Mockups
Challenge This project was to create a brand identity for a food truck. A food truck offering unique products in the heart of Chicago.
Solution I decided to create a food truck specializing in organic juices and smoothies. There aren't many food trucks that offer freshly made fruit juices and smoothies in Chicago. My foot truck's target audience are people on the way to the gym, school or work that want a quick healthy snack to start their day, or a refresher as a midday energy boost.
Street Side Mockup
Logo Sketches
STEP 1
Logo design.
Upon many sketches and brainstorming, the logo was created to further tell the story of the brand. It symbolizes the organic and healthy key point of the food truck's products.
Logo | Brand Colors | Pattern
STEP 2
Designing the food truck graphics.
I've created a fruit silhouette pattern for the outer graphics of the food truck. The colors are bright and fun, the pattern creates a lively atmosphere.
Back Mockup
Serving Side Mockup
Street Side Mockup
